meet the founder

Young woman with dark hair tied back, smiling, standing outside next to a small aircraft, possibly a sailplane or glider, with other airplanes visible in the background.

kelly shotton - founder, Stationly

Stationly was born from firsthand experience working in remote pastoral operations, where practical solutions are essential and every decision can impact productivity, animal welfare, and operational efficiency.

Founded by Kelly Shotton, Stationly is an Australian AgTech startup focused on modernising bore run reporting and operational communication across remote cattle stations.

journey to stationly

If you’d told me a few years ago that I’d be building software for the pastoral industry, I probably wouldn’t have believed you.

I grew up on a sheep and cropping property near the Victoria–New South Wales border, where hard work and getting your hands dirty were simply part of everyday life. I was always drawn to hands-on learning—fixing things, building things, and spending as much time outdoors as possible. AFL was also a big part of my upbringing and taught me valuable lessons in teamwork, discipline, and persistence.

I began my career as an Electrician, but at 25, I decided to take a chance on something completely different. I moved to Central Queensland to start as a first-year ringer with Consolidated Pastoral Company (CPC). It was a steep learning curve, but I quickly fell in love with the challenge, the lifestyle, and the opportunity to work in one of Australia’s most iconic industries.

That journey eventually took me to the Northern Territory, where I earned my pilot’s licence and stepped into a Station Hand and Pilot role. Flying across vast areas of country gave me a unique perspective on the importance of reliable water infrastructure. It also highlighted a recurring challenge: recording, managing, and making use of bore information. Every flight generated valuable observations, yet there was no simple and practical system for capturing that information and turning it into something useful over time.

So, I built one.

Stationly began as a side project designed to solve my own problem. I wanted a straightforward way to record aerial bore reports, store historical information in one place, and support better decision-making without relying on scattered notes, spreadsheets, and memory. Before long, I realised this wasn’t just my problem—it was a challenge faced by producers and station teams right across the industry.

What started as a personal tool soon became something bigger: a mission to modernise the way pastoral businesses manage one of their most critical assets.

Today, I’m proud to serve as Senior Head Pilot for CPC while continuing to grow Stationly alongside the people and industry that inspired it. When I’m not flying or working on the platform, you’ll usually find me out for a run, catching up with mates, or finding another excuse to spend time outdoors.

A woman in a yellow jacket, blue jeans, and a blue cap sitting on a fence at a farm, smiling with cows in the background during sunset.

AgriFutures Rural Women's Award

As an AgriFutures Rural Women's Award Winner, Kelly has been recognised for her leadership, innovation, and contribution to the future of Australian agriculture.

The award has provided a platform to further develop Stationly and engage with industry stakeholders, investors, and producers across the country.

A woman smiling while holding a clear award with the name 'Kelly Stafford' engraved on it, standing in front of a backdrop with logos including 'AgriFutures', 'Western Australia' and the 'Northern Territory Government'.
Purple circular badge with white outline and text that reads "Agricultural Futures® Rural Women's Awards" and "National Finalist," featuring a stylized abstract depiction of a flower or plant in the center.

media & PARTNERSHIP RESOURCES

Stationly is an Australian AgTech startup developing practical digital reporting solutions for remote pastoral operations. The platform aims to simplify bore run reporting, infrastructure monitoring, livestock observations, and operational communication for cattle stations operating in remote environments.


Interested in learning more about Stationly?

For media resources, speaking engagements, collaboration opportunities, or general enquiries, we'd love to hear from you. Whether you're a journalist, industry organisation, investor, producer, or potential partner, please get in touch with the Stationly team.

stationly overview


kelly shotton

Stationly Founder


australia

Location


Agricultural technology (ag tech)

Industry


Remote cattle stations
Water infrastructure reporting
Digital field reporting
Agricultural innovation
Pastoral operations

Focus areas